Wednesday, March 20, 2013

How Do People Find Us?

We have made suggestions previously in several posts about how to find and choose an attorney.  After some analysis, I figured out out that these methods seem to be the most common used by clients to find us.

1st Method:  Start with names. Potential clients regularly ask others for recommendations.  They talk with:
  • attorneys, 
  • counselors, 
  • religious advisors/leaders/ministers/rabbis/priests, 
  • relatives, 
  • friends, 
  • neighbors, 
  • physicians, 
  • CPAs, 
  • realtors,
  • and others.  
Basically, they talk to people they trust or ones they think would naturally know the best attorneys.  Or they may just go to someone they know has had some experience in the legal system.
Once potential clients get some recommendations, and before calling for an appointment, they usually will check up on them on line to see if the information there is consistent with what the client has been told.

2nd Method: Research on line.
  • Potential clients will start by searching on line, using Google, Bing, Yahoo,or some other search engine.They may start generally, such as "Fort Worth Divorce Lawyer" (or some other locale).  
  • Once clients get some possibilities, they usually will investigate on line to find out about the attorneys' experience and whether they are a Board Certified Specialist in Family Law.
  • Clients will also usually look at the attorney's web site.  They want to be sure that the attorney communicates well and can speak understandably in plain English.  They also want to see if the attorney answers questions and provides information in his/her web site.  Of course, if there's a blog, that's bonus information!
  • Final step before calling-- check with trusted friends and advisors to get their opinion of the quality of the potential attorney.
As you can see, our experience is that people will generally research on line and ask for recommendations, which is a smart strategy.  It doesn't matter which order the search is conducted.  The main concern is that you check on the attorney and sample his/her written materials before you make the important in-person visit.

Note:  Please tell the attorney who recommended him/her.  Most attorneys are interested in that and like to thank their referral sources.  The sources will be pleased that you trusted their advice as well!

No comments: